Einsatzort: Tirana, Albania

For our client, one of the world’s largest fast-food chain, we are looking for a Chief Marketing Officer. The Head of Marketing is responsible for setting the marketing strategy and defining the marketing plan that will drive profitable growth in sales, traffic and EBITDA in the country. Responsible for leading the marketing team, building strong relationships with agencies/partners, internal areas and all other stakeholders. Responsible for defining the menu architecture & pricing strategy, product innovation pipeline and communication plan (advertising, merchandising, PR, digital) based on market trends, consumer insight, business needs and brand stage, bringing the brand promise to live in all touch points.
Chief Marketing Officer
Einsatzort: Tirana, Albania

PRIMARY DUTIES AND RESPONSIBILITIES:

  • Implements global brand positioning on a country level in all touch points (advertising, digital, PR, merchandising, packaging, restaurant experience, etc.)
  • Manages the advertising fund for the country
  • Responsible for country level results (sales, traffic, EBITDA)
  • Develop together with the divisional leadership teams brand strategy and annual plan (menu architecture & pricing strategy, promotional platforms, product innovation pipeline, communication, media)
  • Build strong relationships with partners, marketing agencies, stakeholders and lead several sub-functions such as: Market Intelligence, Consumer Insight, Retail Innovation
  • Ensures Global Brand Alignment, procedures and processes are executed properly in the country
  • Provide the countries with analysis and recommendations about sales, traffic, LTO’s and other initiative performances
  • Oversees the communications and marketing campaigns

 

QUALIFICATIONS:

  • At least 6 years’ previous experience; specific experience in Marketing preferred
  • Previous experience within QSR, FMCG or retail companies
  • Demonstrated experience in media strategy, media planning and marketing mix development and execution
  • Knowledge of product innovation development, experience in brand management
  • Exceptional business and financial acumen; comprehensive knowledge of overall business and its positioning in the overall marketplace
  • Developed business and financial acumen; in-depth understanding of areas as it relates to other industries as a whole
  • Demonstrated ability to drive results through the management of projects, processes and team members (including budgeting and planning)
  • Very strong business analytics; Data & Insight driven; Advanced problem-solving skills and analytical capabilities in complex situations
  • Outstanding interpersonal skills with the ability to direct and influence others at all levels
  • Master’s degree in Marketing or related field required and MBA preferred
  • Excellent Microsoft Office Skills

 

If you are interested in the position, please send your CV to info.al@dekra.com

 


Bewerbungsfrist: 08. 11. 2021.
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